Protect revenue in a recession with research

11:00 am

Claudia Natasia

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Session Description

Claudia Natasia's years of experience in finance and research led her to develop the UXR Valuation Model. Claudia is consistently finding ways to expand the influence of UXR throughout the entire ecosystem that is the business because she fundamentally believes that UXR is both a moral and business imperative.

In this talk she'll outline how to build a research practice that mitigates risk and adds value in a recession.

Learn to utilize insights to recession-proof your business.


Claudia Natasia

Claudia is the Director of Insights at Highspot, where she is constantly finding new ways to expand the impact of research beyond Product and to the ecosystem that is the business. Across multiple companies, her team's research has influenced successful fundraising and exit strategies, leading to directly a total valuation of $6.5bn. Prior to Highspot, she built and scaled the research team at a fintech company called Fivestars (acquired by SumUp) and has worked as a researcher for companies like Pinterest and Hulu. After being involved in investments from early in her career, she is passionate about improving the accessibility of financial literacy and is excited to start a discourse about quantifying the impact of UX investments toward a company’s valuation. Claudia has an MBA with a concentration in Finance from the Haas School of Business, University of California, Berkeley.

Claudia Natasia
Claudia Natasia
PWDR 2023
Developed for researchers and the teams they support. This full day virtual session will deliver real-world stories and sound advice from People Who Do Research.